Throughout my career, I've been driven by a passion for marketing and a deep understanding of the ever-evolving digital landscape. I hold a Bachelor's degree in Family Education with a minor in Child Development, which I earned from California State University Long Beach. Early in my career, I seamlessly integrated my educational background with marketing, embarking on my journey as a marketing coordinator while concurrently completing my undergraduate studies. I have now progressed my career to the role of an experienced marketing manager. My skill set spans various marketing domains, from corporate and music marketing to influencer management and tech marketing. I've successfully led social media projects, managed influencer campaigns, and crafted compelling content for a diverse range of brands. Proficient in a variety of tools, from WordPress and Adobe Creative Suite to various CRM systems and TikTok Marketplace, IG Marketplace, I'm excited to share my experiences and insights in this digital space. Join me on this journey as we explore the dynamic world of marketing together.
Résumé
Scalable Commerce, LLC
Social Media Project Manager
July 2023 - August 2023
Developed and oversaw influencer marketing programs for newly launched sister brand
Responsible for oversight of content development for TikTok, Instagram, Facebook, and Youtube Shorts campaigns simultaneously for multiple brands
Generate viral moments gaining Millions of views per video on TikTok
Managing 100+ Influencers on a weekly basis through the activation process
Track and analyze important KPIs and Metrics including monthly CPA, daily sales, clicks, and engagement per campaign
Monitor social media trends across all platforms to maximize campaigns
Maintain a database of 900+ influencers monthly in monday.com
Administered spark ads for TikTok and boosting posts for IG
Training and delegating tasks to Coordinators, Virtual Assistants and Interns to streamline activation process
Manage, create, and schedule corporate content calendar across all major social media platforms
Negotiate budgets, usage rights and draft terms between influencers and talent management companies
Increase conversion rates by over 50% with influencer and paid media efforts
Thorough knowledge of TikTok creator marketplace/Instagram marketplace and adapt to platform changes quickly
Conceptualize, strategize, and creatively execute new content ideas
Oversight of Influencer research and direct the quality (nano to mega influencer) and quantity of reach outs weekly
Work seamlessly amongst a large cross functional team to make sure all aspects of the company are covered (Marketing, Influencer, Support, Tech, product CRM)
Worldwide Facilities, LLC
Marketing Coordinator
Nov 2019 - August 2021
Facilitate and support various marketing initiatives within the Marketing Department; provide marketing assets to increase production
Assisted with transition/configuration of brand new corporate website & company intranet
Maintain/update company website and intranet using WordPress
Integrate branding assets with mergers and large acquisitions.
Manage and create content calendars for company social media platforms and oversee company data analytics. (LinkedIn, Facebook, Twitter, Blogs)
Design/generate company marketing assets such as animated videos, flyers, brochures & presentations for executives and producers
Create a variety of marketing collaterals utilizing Acrobat, InDesign, Illustrator, Photoshop and other platforms
Coordinate event details (lodging, trade show/marketing collateral, etc.)
Act as liaison between external consulting firms and internal contacts
Administer onboarding & email marketing campaigns to ensure the target market is reached
Collaborate with other departments such as Human Resources and Professional Development Committee to ensure high-quality hospitality efforts for acquisitions and new hires
Manage new orders of company branded merchandise and supervise existing inventory
Assist Internal Brokers with marketing a wide variety of product lines and coverages
Transparent Arts, LLC
New Marketing Manager
Nov 2016 - August 2019
Pioneered platform to increase visibility amongst minority groups within the entertainment industry.
Bridged culture, business, and music on a global scale by negotiating contracts, scheduling meetings and maintaining active communication with international clients.
Conceptualize and schedule music release rollouts (Release dates, photo & video promo, social media strategy, PR campaigns)
Provided admin support for relationships between artists, clients & brands
Created organizational efficiency through complex documents such as
flow/org charts and PowerPoint presentations
Assembled and maintained program/project files and databases for
clients
Coordinated and delegated tasks for large scale events and
company/client gatherings
Booked entertainment and vendors while managing and budgeting
expenses in an organized manner for ease of both company and clients
Assist with set design and on-site photo and video shoots
Generate branding and entertainment decks
Work closely with designers to create merchandise and mockups to sell on
our online store
Viral Moments
As the Social Media Project Manager at Scalable Commerce, LLC, I held the pivotal responsibility of enhancing sales outcomes through our strategic marketing initiatives. One notable achievement was the orchestration of viral moments within our influencer program, which yielded a substantial upswing in our conversion rates. Additionally, I spearheaded the comprehensive inception and execution of our influencer program, fostering collaborative partnerships with exceptional content creators. Presented are just some of the many video collaborations I had the privilege to curate during this enriching experience (clickable links).
Marketing Collaterals
My design journey has been a fusion of creativity and strategy, where I've consistently strived to craft impactful visual narratives that resonate with target audiences. From eye-catching logos and compelling brochures to engaging social media visuals and innovative website designs, my portfolio reflects a dedication to bringing brands to life through compelling visuals. Experienced in design tools such as Adobe Creative Suite, Vyond, Wordpress, and Canva, I developed a keen understanding of the symbiotic relationship between design and marketing. I've honed the art of creating collaterals that not only captivate but also drive results. Each project I undertake is a testament to my commitment to blending artistry with market savvy to create compelling marketing materials that leave a lasting impression.
Thank You!
Thank you for taking the time to delve into my professional journey. I'm truly excited about the prospect of collaborating with your business to foster growth and success. Please don't hesitate to reach out; I welcome the opportunity to contribute my expertise and enthusiasm to your endeavors. If you're curious to learn more about my songwriting journey and other creative ventures, I invite you to continue your exploration on my website. I look forward to the possibility of connecting and working together…
Get in touch.
Let’s connect for your marketing needs, I invite you to complete this short contact form. Please include a description of the specific services you're interested in. I look forward to building together!